When it came time to list this beautifully maintained home in Apex, our goal was to position it for a swift and strong sale—and the results speak for themselves. Priced at $729,000, the home sold in just five days for $744,000, thanks to intentional prep work, smart marketing, and a strategic launch plan. Before going to market, we worked closely with the sellers to ensure the home made a stunning first impression, coordinating fresh paint, brand-new carpet, and professional staging throughout.
To elevate the listing even further, we invested in high-end photography, videography, and drone footage to highlight the home’s standout features. A thoughtfully written description captured both the elegance and everyday livability of the space. Two well-attended open houses—one on Friday and another on Sunday—generated strong buyer interest right away. Behind the scenes, we promoted the home to our network of over 2,000 local brokers via email and posted across multiple social media platforms to maximize exposure. To help potential buyers envision life in the neighborhood, we also created a custom "Nearby" sheet showcasing the home’s proximity to major highways, grocery stores, parks, and a nearby country club.
This sale is a perfect example of what happens when strategy meets execution. From pre-market prep to final negotiations, every step was designed to attract the right buyers—and it worked. The sellers were thrilled with the quick turnaround and above-asking offer, and the new owners couldn’t be more excited to call this place home. It’s proof that thoughtful preparation, smart marketing, and deep local connections make all the difference in today’s market.
