Sometimes the right move is just a few doors away! Our sellers in Chapel Hill had already been talking with a neighbor about buying his home, which meant they could stay in the neighborhood they loved. But when it came time to purchase the new home and sell their current home, they wanted the confidence of having a professional team in their corner to make sure everything went smoothly—and that they didn’t leave any value on the table.
We stepped in with a full-service approach, preparing their home with professional staging, high-quality photography, and a polished video tour to maximize its appeal. But more than that, we crafted a highly targeted strategy designed to find the perfect buyer. Because of the home’s location, we knew medical professionals at UNC-Chapel Hill would be an ideal audience. We listed the home right around “Match Day,” when newly placed residents learn where they’ll be spending the next stage of their careers.
Sure enough, the timing was just right—a doctor matched at UNC-Chapel Hill purchased the home, and in only five days our sellers were under contract. What started as a hopeful plan to stay in their community became a success story that shows the power of preparation, timing, and local expertise.
